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Zeotap launches integration with Google Customer Match to guarantee the segmentation of campaigns in the post-cookie world

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Zeotap launches integration with Google Customer Match to guarantee the segmentation of campaigns in the post-cookie world

industry leading CDP (Customer Data Platform), has indian mobile no directory launched a new integration with Google Customer Match. It enables marketers to leverage their first-party data to reach audiences at scale on Google Search, Shopping, Gmail, YouTube, and Display. In this way, the new integration provides a highly relevant solution in indian mobile no directory the sector for the best segmentation of campaigns By becoming a Zeotap partner of Google’s Customer Match tool, marketers can upload their first-party data to Google Customer Match with easy Zeotap API integration through indian mobile no directory a streamlined and easy process.

The resulting segments can be included indian mobile no directory or excluded from Google Ads campaigns and used to tailor bid strategies, creatives, and landing pages. As a result of these new capabilities in campaign targeting, it will help to obtain 79% more CTR (Click Through Rate) and 67% more CVR indian mobile no directory (Conversion Rate) compared to search traffic not based on profiles. Zeotap’s API integration allows matching based on several different types of data, including email addresses and mobile indian mobile no directory device IDs. Used as part of Zeotap’s CDP, the integration also identifies non-Gmail email addresses,


helping to achieve higher match rates compared indian mobile no directory to other processes. Furthermore, it is a safe process, as Zeotap complies with pre-load hashing and security protection requirements and ISO 27001. Florian Lichtwald , CEO and Head of Business at Zeotap, notes that “for any marketer who wants to get a good performance from their campaigns, the benefits of Google indian mobile no directory Customer Match have long been cpa email list clear. Now, Zeotap’s role is to make the process to achieve those results easier than ever. With the disappearance of third-party cookies on the horizon, the integration indian mobile no directory will help marketers at the crucial moment to leverage their own data to get better results from payment channels.

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