Informative is good! Be informative on your website. People want to invest more and more time to really read something about the company or product. Does your company answer all questions and, for example, also advise you on how to deal with the product? By optimizing the content on your site with the right keywords and providing more information about your service or product, you better inform the consumer and inspire confidence. This type of content also ensures visibility in the organic search results of the major search engines. Advice for the future: invest in good SEO (search engine optimization) to create long-term visibility and thus come across as the expert among all your competitors online. Are there any other solutions? In addition to these trends and advice about the future, there are many other solutions, advice and trends that play a role. Be alert and flexible to adjust your strategy so that you don’t lag behind your competitors.
Your Sales With This Functionality
You know it from your role as a consumer: you need something or someone nearby. For entertainment, because you need a specialist or because you want to go somewhere. You go to Google and search for a contractor, pest controller, or bowling alley near you. As a consumer you want someone close by. This gives confidence, it saves unnecessary Bosnia and Herzegovina Phone Number travel time and usually local parties want to maintain their good name in the region. Local findability is therefore very important for companies. The searcher clicks on the result, the landing page looks good. Time to contact this company. The place name Zwolle is stated in the contact details. This is not a problem if the seeker lives in Zwolle. But if this person lives in Amsterdam, this party is very far from his bed. Then there can be a threshold, but it doesn’t have to be. By working smartly with SEO, SEA and well-designed landing pages, you can ensure that that visitor will still make that conversion.
Sales With This Functionality
With these 4 tips you will excel in local search! 1. Set up your Google My Business page 2. Research the search behavior of your target group 3. Build trust on the landing page 4. Write a unique page for each relevant place name What factors does Google consider to determine local search results? It is never 100% factual to determine the exact ranking factors that search engines use. However, various international studies have been conducted and there is a lot of content from SEO experts that gives you an indication of the ranking factors that are important. An example of a study is that of Whitespark (2020) and ‘ Local SEO: The Defenitive Guide (2021) ‘. Many ranking factors correspond to ‘regular’ searches in local searches. There are a few points that are unique to local searches as a ranking factor: The location of the seeker at the time of searching.