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Writing Facebook Ads for Sensitive Products and Services

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Writing Facebook Ads for Sensitive Products and Services

Writing copy for Facebook and Instagram ads is dubai phone number list different from writing social media posts. There’s an art to writing copy that gets potential clients to stop scrolling and click to read more—while navigating Facebook’s ad policies. Facebook wants dubai phone number list people to stay on the platform as long as possible. It’s designed as a social platform for people to connect with friends and family, and along the way, has become a place for advertisers to reach their audience. As such, algorithms are in place to protect users while also creating and expanding opportunities dubai phone number list for advertisers.

Facebook doesn’t like ads that dubai phone number list reference moneymaking opportunities or point out negative attributes of their users. For this reason, if you’re in a sensitive field, like weight loss, your ad copy has to speak to your ideal client and also make them feel good as they scroll through their dubai phone number list news feed An ad like this would get flagged in Ads Manager because it mentions personal attributes: To avoid these kinds of issues, here’s a five-part framework that will help you attract dubai phone number list your ideal client and comply with Facebook’s ad policies.

Email-Database

The first two or three lines of your ad copy dubai phone number list should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read more to learn what your campaign is about and how it dubai phone number list can serve them. These lines are Cpa Email list just as important as the image and headline you use in your campaign. And they’re typically followed by three dots that people have to click to read the rest of the dubai phone number list copy.

 

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