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Wpp Will Invest 200 Million Dollars In Snapchat For Digital Marketing What Does This Mean?

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Wpp Will Invest 200 Million Dollars In Snapchat For Digital Marketing What Does This Mean?

With just over 300 million active users, Snapchat is expected to get $ 935 million from advertising by 2017 , and that figure will double by the end of 2018, according to eMarketer estimates. The multinational advertising agency, WPP , plans to spend $ 200 million this 2017 on Snapchat Qatar Mobile Number List in ads , since it considers the social network as a third force, after Google and Facebook . According to WPP Group CEO Martin Sorrell , the figure is more than double the $ 96 million WPP spent on Snapchat in 2016, and it expects the social network to exceed $ 1 billion in advertising revenue this year. 2017. Qatar Mobile Number List

WPP’s investment in Snapchat is minimal, compared to the $ 5 billion it spent on Google and the $ 1.7 billion it invested in Facebook in 2016. According to eMarketer, Snap’s quarterly earnings are estimated to rise 158 percent alone in the United States, which would be equivalent to 770 million dollars . With 8 billion daily video views, the still-young platform Brother Cell Phone List continues to be the favorite app for teens ages 15-22 . Among the most successful brands on Snapchat are: Taco Bell, Disney, Gatorade, Starbucks, McDonald’s, General Electric, HBO, Amazon , among others. Despite being a social network with less penetration, Snapchat has suffered the theft of its filters and stories by Facebook and Instagram, in such a way that it recently patented its ” geofilters ” to avoid unfair competition from Mark Zuckerberg’s company, without However, it tends to copy the filter, improve it, and present it as if it were a new tool.

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