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What opportunities do brands have with “Blockchain” technology?

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What opportunities do brands have with “Blockchain” technology?

Blockchain technology is the engine of the Bitcoin cryptocurrency , since in addition to encrypting information it is a transparent way of storing data, however, analysts believe that it would be an excellent tool for brands and marketers. This is what analysts from the Direct Line Group agency believe, who believe that Blockchain technology records data in a secure Costa Rica Mobile Number List way , in addition to being verifiable and decentralized, and these can only be modified after consensus. According to IBM, Blockchain would give brands the opportunity to verify the authenticity of products , from a barcode scan that identifies the origin of the product and the preparation process. The technology could be useful for banking companies, the healthcare industry and retail. Costa Rica Mobile Number List

In 2016, Walmart partnered with IBM on a supply chain verification project, using Blockchain technology, and they estimate that if companies like Facebook used it, they could in seconds detect, isolate or eliminate false information or fake news . IBM dared to point out that the problem that Google had with its algorithms could find a solution if the company relies Brother Cell Phone List on Blockchain, in addition to being an attractive solution for advertisers. According to Markets Inside, another of the uses that Blockchain could have is for the secure storage of data, and that is that the technology does not store everything in a single “take”, but stores in several parts , which can be audited at any time . According to the technology company, the adoption of Blockchain in marketing will take about five years , in which brands and marketers “become convinced” of the practical benefits that the technology offers to consumers.

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