The target is an Anglo-Saxon word that means objective, but if we apply it to marketing we refer to the target audience of our actions and strategies. Being clear about who are the people we have to address, where they are and how to reach them is essential. The target if we refer to marketing is our target audience or the audience of our digital marketing strategy. That is, the group of people to whom we are going to offer or sell a service and / or product. Knowing well our target audience is essential for the success and effectiveness of our advertising and marketing campaign.
When I say know, I do not mean knowing only socio-demographic aspects, which may have little use in my opinion. I mean knowing important aspects that affect the purchase Jamaican Email Addresses decision process, that are very interesting. The objective of your strategy will be to impact a series of people to attract them to your brand and convert them into its customers. In order to fully understand that the customer target you have to in order to define the different buyers for each service and / or product. To make a general definition of the type of clients for the company is not that it has great value, since the company wants to generate income through the contracting of services or the sale of products.
Therefore, what we must do is that we want to carry out a digital marketing strategy. So forget about the generic definition of customer target and go to the specific definition In the rest of Europe and the Western world it collects those who lived after the Second World War. It is the least numerous generation. The living conditions they had for a good part of their lives, with high rates of infant mortality, CPA Email List marked both their population and their character. They lived through the great crises and revolutions of contemporary history, saw man land on the moon and witnessed the change of television from black and white to color.
They witnessed the rise of the Beta, VHS, DVD and formats and they know the before and after line of the Internet. birth of the Internet and the fall of the .com bubble of the 90s. In their younger years, they were a rebellious and counter-current generation that refused to accept the stale world established by the adults of the moment. It is the first generation that can be considered global. Unlike the previous ones, in this there are no differences between countries and all young Westerners can identify with the same values.
