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What is a Brief?

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What is a Brief?

The brief or briefing is a document that contains the information necessary to start planning or executing a project. The brief is an essential document for a better understanding between a client and the contracted agency, since it facilitates the work and allows the client to obtain the result they need. What should a brief include?

These are the most important data that must be written within Dubai Phone Number List the brief, so that it is carried out correctly: Company description. Including a brief description of the company in the brief is very useful to know its focus and values. Likewise, the main competitors should be included, to make a comparison or benchmarking of what is being done in other companies in the same sector

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Objective of the project. The objectives must be clear and specific, to be able to draw up an adequate strategy, which allows the fulfillment of them Target. The public to whom the campaign or project is intended is very important, since it influences the choice of the channels to be used, the style, tone, design; among other aspects to consider Budget. It is important to place the budget allocated, so that the CPA Email List strategies are adapted to this and there is a correct control of the expenses made throughout the project Timing. Knowing the deadlines facilitates the planning of the tasks and the organization of the work team Deliverables. It is important to indicate the technical specifications and the quantity of materials that will be delivered to the client

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