The more you know about a customer, the more data you collect about them and the more targeted you can reach them with specific offers. Barcode that gives the image of a prison in the shadows. Hoarding data That customer data became gold. The result of this development is that the online world now revolves around data, data and more data! And the consumer notices that. He can no longer do anything online unless he leaves behind data that is mainly collected by the tech giants. Many websites also try to collect data from site visitors. They think they should do that by making access to their site dependent on accepting cookies. Often in a very irritating way. The tech giants in particular are in a position to collect data from a variety of websites and online behavior.
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This gives them the power to characterize a consumer and to determine what needs he has. At least that’s what they think. Also read: First party dates first! Answers to the most important questions Consumers are hardly aware of how people think about them and ultimately decide. Marketers eagerly make use of such consumer profiles, so that the India Phone Number consumer is quickly informed selectively and receives selective offers, whereby the offer is determined for him. His free will and choice are disappearing, his world is getting smaller and smaller and manipulation is lurking. It should no longer be about the collection or availability of data, it should be about the use of available data.
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Data has become so valuable that the customer is now a victim of his own data. This has gone so far that a concept such as “filter bubble”, placing a consumer in a certain group on the basis of available data, is becoming an important trend. The growing importance of data and its collection are now leading to actions under the guise of privacy. It is understandable that governments have reacted impulsively to counter these developments. So also that everyone is suddenly talking about his “privacy”, the alleged protection of his own “I”. But those privacy-based responses don’t solve anything and turn out to be counterproductive.
