not a new standard, but a new way to understand and use the Web that perhaps he was the germ of what Tim Berners-Lee pretended it was that, in contrast, has been Web 1.0: an environment collaborative in which companies, institutions, consumers, users and citizens could share information and knowledge. Today, the generalization models and functionalities illuminates a different way of consuming content and information in which customers, as well as consumers, become an active part of the generation of the same content. It is what has been called the “revolution of the prosumers (producers and consumers at the same time)”. Although it is true that the collaborative spirit of Web 2.0 was already present on the Internet, a series of coinciding factors have now favored its recent generalization:
The penetration of Internet access, especially broadband connections, has accelerated the generalization of Internet use, its extension to the general public and the smoothing of the learning curve of the technologies involved. The very powerful, usable and accessible systems have El-Salvador Email List made it possible for website managers to receive real-time feedback on what works and what does not work, taking advantage of this feedback to correct and improve their online business models. The standardization of certain information exchange formats such as or RSS favor the integration of content and functionalities and greater permeability between Web sites to create a much more positive user experience.
Together with these factors, the global financial crisis itself could act as a catalyst by creating a scenario that favors organizations that had not yet clearly opted for the Web model, to do so now forced by circumstances. To which we must add a legion of entrepreneurs from job readjustment processes who can see an affordable business opportunity on the Internet. It happened before with the dot-com crisis in 2000: it accelerated the process of transformation of Web sites as mere virtual showcases to the commitment to initiatives that could demonstrate a return on investment in the short term.
Today, the Internet user demands functionality, added value and maximum utility. You prefer vertical search engines for hotels and travel where you can directly CPA Email List compare the offers of a large number of providers: airlines, hotel chains, car rentals. Even on a single brand’s own websites, the traveler is offered the ability to compare prices when there is flexibility in travel dates, but how long will it take before offers from other partner airlines are also included (for example, ) or even direct competition?