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The first is based on web 1.0, which does not differ from the use of traditional media. Its main characteristic is the impossibility of communication and exposure of users. Only the company has control of what is Loan Officer Email List published about itself Digital world With web 2.0, the possibility of sharing information easily is born thanks to social networks and new information technologies that allow the almost instantaneous exchange of pieces that were previously impossible, such as videos, graphics, etc. Internet is being used not only as a means to search for information but also as a community,

where there are constant relationships and feedback with users from different parts of the world. In this new area, the second instance of digital marketing is developed since users can talk about the brand freely. They have a very important power that before was only allowed to the media: Opinion. Marketing techniques must then change their paradigm. If before the distributors, the media,

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and the producers were those who had the power of opinion, now the focus must shift to the user. It is able to search for what it wants thanks to the power of the search cpa email list engines (Google, Yahoo, Bing, etc.), and not only ask the given media if their decision is correct, it also has the possibility of reading reviews, comments and ratings from other users.

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