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But what about an electric bicycle and the statement ‘nothing rides cleaner’? Gazelle used this in a commercial, in which the cyclists cycled between cars that were standing still in traffic jams. That bike is cleaner than that car, right? In any case, that was the comparison Gazelle had been trying to make. According to the Advertising Code Committee, this was not enough. There was no obvious exaggeration and the statement was too absolute. It is not the cleanest means of transport there is. According to the Advertising Code Committee, it was not clear enough that Gazelle intended to make a comparison between cars and electric bicycles. Can you fly green? “With Green Airlines you fly climate-conscious! Per passenger, more emissions are offset than are caused.” Sounds great! Away with flying shame. Books that trade.

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is a project for that. But there is no indication of what the effects of that project are exactly and whether USA Phone Number the CO2 emissions can actually be compensated with this. Again, the claim is too absolute and substantiated, while consumers get the idea that they are doing a good deed when they fly with this airline. Shadow of airplane flying over forest. Everyone knows how a hybrid car works Honda reported on its website that one of its cars is “fully self-charging.” What do you expect from this car? They also mention that no plug is needed. The Advertising Code Committee says that consumers now know how a hybrid car works.


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That it can also be self-charging, by storing the energy generated during braking. So far so good . But hey, fully self-charging, is that the same? Not according to the Advertising Code Committee. Because of this, people might think that the charging of the battery is not dependent on the petrol engine at all. Honda therefore had to change the expression. You should not only make environmental claims, you should above all fulfill them. Meeting ISO standards is not enough It should come as no surprise that Shell now knows very well how the Advertising Code Committee works. Shell has also won several times with regard to complaints about environmental claims.  Now there was a complaint about Shell’s ‘compensation AAN’ program, which states that you could drive CO2-neutral by paying one cent per liter.

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