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Then Use Google’s Testing Tool

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Then Use Google’s Testing Tool

Show the stock notification everywhere Some shops choose to only show this stock notification on the product page. My advice is to show the notification wherever the product can be found. For example, think of category pages, search results, in the shopping cart itself or in the internal search results. Do you also sell through other channels such as your own store and do you have a good overview of your stock? therefore choose to make this stock available for click & collect . It is important that the store stock is actually correct! There is nothing more annoying than receiving a message after ordering that the product is not in stock. A good stock notification on your webshop is therefore crucial.

Use Google’s Testing Tool

Make sure that at least one correct message can be found. 2. Stock notification in Google search results If we go a step back in the funnel, we often end up at Google. There you can also show your stock in different ways. Show as rich snippet In the schema.org template for products you will find the heading ‘availability’. This allows you Belarus Phone Number to indicate whether a product is ‘in stock’, ‘out of stock’ or whether it is a ‘pre-order product’.  Some webshop owners choose to give the value ‘in stock’ by default, in the hope that people will visit the shop and then order a related product. To avoid a high bounce, it is better to pass on as accurate a value as possible. Learn more about the different types of rich snippets and their implementation here . Do you want to see if the rich snippets have been implemented properly?

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Google’s Testing Tool

Then use Google’s testing tool . Do you first need to convince your team to use rich snippets? Then you can use this tool to show what it could look like for your product. Google Ad by Fabienne Chapot.Show in Google Ads Do you choose to use Google Shopping? Then you can also show a stock notification there. In addition, Google offers the ‘local inventory’. Google not only shows where you can buy the product in your area, but it now also shows notifications in Google Shopping, such as: ‘in store’. So do you not only sell online, but also through physical stores? Then you can boost your sales with this functionality. The great thing is that adding this inventory information is part of your Google Shopping budget and therefore does not incur any additional costs. Do you want to start using local inventory? Then a party like Channable can help you with that. With the local inventory functionality, Google tries to prevent visitors from going directly to a marketplace such as Amazon or bol.com to search for a product.

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