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Sent To the Trash for Unknown Reasons

You can, but this can mean that certain locations have too limited a budget, because the search volume is high. The other way around can also be the case. Certain branches do not make up the budget, because the search volume in that area is simply lower. This can mean that the available budget is not used fully or optimally. You can also choose to set a shared budget to which you link certain campaigns and from which you can spend. Such a shared budget can also be interesting, for example, if your branches belong to a certain region. You can then create a shared budget per region from which those branches can spend. Step 4. Make sure the location pages have conversion points If you are going to use the location pages in your campaigns, it is important to ensure that the local pages also have conversion points. Think, for example, of a telephone number that is clickable, a contact form that can be filled in, et cetera.

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If you do not measure anything on these pages, you will not gain insight into what exactly the visitor is doing. This makes it more difficult to optimize. Step 5. Optimize (How do you do that with many branches?) The moment you have campaigns running for 100 or more locations, it is of course also important that this is optimized. To achieve the KPIs you have set. Of course you can check campaign by campaign and optimize this, such as Ghana Phone Number raising and lowering bids. Or excluding irrelevant search terms. But when it comes to so many campaigns, it’s extremely time-consuming. Therefore, my advice would be to delve into filters. You can set up very good filters in Google Ads, based on your wishes, in order to implement optimizations in this way. Effective and it saves you time to do other things. An example of a filter: Let’s say you bill your Google Ads campaigns on a CPA (Cost Per Acquisition).

Ghana

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You want to know which keywords have clicks (and therefore incur costs), but have a CPA that is far above target. In this example I assume a CPA target of 25. You want to see the keywords that have had more than 100 clicks, have at least 1 conversion and a CPA that is higher than €75. My advice is to use filters where you can also say something about the data, because with a minimum number of clicks of, for example, 10 there is not much to say of course. You can build such a filter as follows: google ads filter Google Ads filter With 3 filters set, I then see the keywords that I would like to optimize by, for example, lowering the bids. Google Ads for many locations: well-thought-out choices Setting up Google Ads campaigns for many locations requires well-considered choices.

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