A face or team photo inspires confidence in your potential customers. The same contact details should be everywhere This should not deviate from each other. Does this work? Then that is disturbing for both Google and your visitor. Show your quality marks and certificates Do you have quality marks or certificates that you can show from your industry? Then show it on your landing page. Show that you meet the requirements and deliver quality. 4. Write a unique page for each relevant place name A basic rule for SEO is that you should write as little duplicate content as possible . Therefore, write a unique text per page that is tailored to the place name. In itself, this is not a special tip and it is actually more of a must-have for your pages. Have you written a local page, put it online, and do you use Google Ads?
To Start Using Local Inventory
Then it is also interesting to look at your URL structure. Why? Because it’s super easy to get your local landing pages in Google Ads with dynamic search campaigns. And that saves you a lot of time when you create pages on a large scale. How are you doing this? Do your keyword research and stick to the local keyword that is most used by your target audience. For example: remove wasp nest ermelo. In this case, make sure to use the following Chile Phone Number URL structure with every wasp nest removal page. If you work on your local findability, you will eventually get a whole list of local pages. /wasp-nest-remove-ermelo /wasp-nest-remove-harderwijk /waspnest-remove-nunspeet /wasp-nest-remove-nijkerk Create a dynamic campaign in Google Ads and add the ‘remove wasp nest’ ad group. Set the page targeting to ‘/wasps-nest-remove-‘. The last indent is important here, since in many cases you have a general page on this subject.
Start Using Local Inventory
You do not want to include these in this campaign. For example, if you have now added 30 local pages on this topic, they will automatically be added to your SEA campaign. This saves a lot of time. After 14 days, check whether your budget is still sufficient. Photo of someone Googling for local findability. About dynamic campaigns in Google With a dynamic campaign you outsource the creation of a search network campaign to Google. In this campaign type you indicate to Google which pages you want to use in your campaign. Google crawls this page and uses the content on your page to target keywords and create your ad copy. For example, if someone searches for ‘remove wasp nest ermelo’, Google knows that this page should be used. Because the H1 headline and/or page title states ‘Remove Wasps Nest Ermelo’, Google uses this as an advertising headline.