Luxury items Famous brands Local brands In the light of. Terror Management Theory, it is therefore not surprising that the luxury car segment performed relatively surprisingly well during the lockdown. Products, categories and brands that have a symbolic value appease the mortality mindset. 3. Physical shopping and shopping after corona. If there was one sector that suffered from the lockdowns. It was physical retail and experience-oriented companies such as catering, museums and attractions. For some of them, relaxations unfortunately came too late. But the companies that manage to recover from this period of protracted adversity can look forward to a number of golden years. They benefit from the rebound effect: what the consumer has not been able to do, they want to overtake.
To Prevent Visitors From Going
Although this is certainly positive news for the retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will return to the way they were, this does not apply to the inconveniences that we dealt with at an increased pace during the lockdowns. Web shops have been thrown into the Croatia Phone Number online lap of a large part of the shoppers – of which only a small part will probably return to the brick retailer for functional purchases in particular. Retailers have already made a transition to more experience-oriented retail in the past decade. That jump is more important than ever in the period after the corona crisis.
Prevent Visitors From Going
Online shopping because of corona And what about the online retailer? They did good business when consumers had no choice but to shop online, but what can they expect from the future? Here too, the rule of thumb applies that the consumer seeks the path of least resistance. The few customers who previously did not know that you can find that one specific cable on the web with less cost and effort to connect your TV to a speaker, found out during the lockdown. The customer is more self-reliant than ever. In the field of such functional products, the battle seems to have been won. What about fun shopping? Online shopping is also more fun Interestingly enough, the buying motivation of online shoppers during the corona crisis turned out to be anything but functional, but above all they seemed to want to fill the lack of classic retail.