The Forum of Renowned Spanish Brands, ICEX Spain Export and Investments and the Spanish Chamber of Commerce have presented the campaign ‘Think Again, Think Spain’, whose objective is to improve the image of Spain in its economic and business dimension through the communication of success stories and good practices of leading Spanish brands, associated with the attributes of excellence, creativity, versatility and innovation. Behind the Medical Mail List creative idea of the campaign and its execution is the agency Contrapunto BBDO, which has developed it based on a strategy design work previously carried out by Interbrand.
Starting from the insight that most of us tend to have preconceived ideas of other cultures and other countries, it is normal that the first thing a foreigner thinks about Spain is the most superficial topics and stereotypes of our culture, without reaching delve into other topics. Thus arose the concept “Think again, Think Spain” that encourages us to think further about our country. The campaign therefore invites you to discover everything that Spain represents, inviting you to stop and think about it in a different way through the value, qualities, leadership and milestones of our companies.
Among its objectives is also to recover confidence in Spain from the strengths of its economic and business reality as an investment destination and as a commercial partner, key levers for the recovery of economic activity and therefore to overcome the economic and social crisis generated by the pandemic. cpa email list The initiative is focused on a professional and bu This trend confirms that since the confinement electronic commerce has been internalized as another alternative for shopping. In fact, 91% have made a purchase through the Internet, mostly once or twice a month.
