The complainant has shown through several scientific studies that full compensation is (probably) not possible. Shell defends itself by, among other things, reporting that they comply with ISO and other standards. Strict requirements are set for this and those standards have also been drawn up on the basis of scientific research. According to the Advertising Code Committee, this is not sufficient. The claim of full compensation is absolute, but that claim is not fully proven and that is simply not enough. Go green You should not only make environmental claims, you should above all fulfill them. Green is something you should do, not just say you’re doing it or going to do it. The more absolute the claim, the better and more solid you have to substantiate it. If your claim is more nuanced, less evidence is needed.
The Google Black Box
Making clear comparisons and adding nuance to your claim will help with this. Ideal for website visits and lead generation. Unfortunately, since last month it is no longer Canada Phone Number possible to run Conversation Ads in the EU due to privacy legislation . Especially B2B companies that used Conversation Ads for lead generation will feel this in their wallets. I’ll explain how you can build on your LinkedIn Ads strategy in 2022 without letting the costs get out of hand. I also lift a corner of the veil, because LinkedIn is working on a replacement. Lost Value of Conversation Ads In short: LinkedIn Conversation Ads ensured that a conversation in the private messaging tab was completely automated.
Google Black Box
Similar to a chatbot tool, you create a conversation flow for the recipient for different calls-to-actions. Such as a lead gen form , external link and next message in the flow. The improved personalization resulted in an increased CTR ( click through rate ), a low cost per send , and finally a reduced cost per lead . With lead gen forms on the feed as the only alternative, the future doesn’t look very bright, does it? Not quite true, if you do it right! And I’ll help you with that with the tips below. Keep cost per lead low with A/B testing Relevance is key . The goal of your lead generation strategy on LinkedIn for 2022 should be to create the most relevant message for your target group.