YouTube alone provides over one billion hours of new video content every day. In addition, other social media platforms like Facebook, Instagram, and others have incorporated their video services within the platform.
When we mention video marketing, we’re referring to delivering informational content, brand building, attaining followers on social media, lead generation, advertising products and services, expanding social media presence, and offering instructions.
Video marketing comes in many forms and should be viewed broadly. Understanding how your target audience likes to consume content at different buying cycle stages is vital.
More than any other digital channel, video marketing allows brands to connect in a very human way. This is extremely important for goods and services that require a significant amount of trust to be established, such as for doctors and coaches.
Video marketing can be combined with other church email list digital marketing methods like paid ads or blog articles through embedding the video. But, most of all, if using a platform with a massive number of users, like YouTube, posting consistent and strategic content is necessary to gain a steady flow of followers that may be converted into clients.
The Content Marketing Institute named email as one of the top three B2B marketing channels of 2021. Email marketing provides a pipeline between companies and clients that delivers communication, content, and transactions.
Using email as a form of private, person-to-person communication is nothing new. However, neither is using email marketing to promote products and services.
Email marketing means using email to interface CPA Email List with potential and current clients. Each phase is part of the buying cycle, whether it’s to send informational content, special promotions, or deliver a service directly.
Email marketing is primarily conversion-focused. It converts prospective customers into recurring customers.
Recommendations in executing a successful email campaign include planning, marketing strategy, and personalization. Spam, or unwelcome emails, are not only ineffective but detrimental. Additionally, personalizing emails presents an opportunity to tailor the message to the client and build your company’s brand.