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The 5 Essential Pillars of a Social Media Campaign

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The 5 Essential Pillars of a Social Media Campaign

The biggest mistake marketing and brand managers list your phone number make when approaching social media is not thinking of the social web in the same strategic light as everything list your phone number else they produce. Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It’s serious business and should be treated as such. The list your phone number following question then becomes relevant: “How do we think about social media strategically?”

The good news is that it’s not that difficult, list your phone number provided your planning team has an understanding of two things and a healthy grounding in another. The two essential knowledge bases you’ll need are an understanding of the social media tools available (from blogs and social networks to wikis list your phone number and beyond) and the philosophical foundations to be successful in social media (think share, not sell). The healthy grounding should be in the 5 essential pillars of a social media list your phone number campaign.


This is the point in the post where most list your phone number social media marketers would throw out a standard list of five things to guide your social media thinking that generally parallels the marketing mix variables you’re list your phone number used to. Product, place, price, Cpa Email list promotions and public relations can be a starting point. You can even define your product, your target audience, your competition, environmental factors list your phone number and your metrics or measures of success.

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