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New European directive provides more liability platforms On June 7, 2021, a new European Copyright Directive will come into effect. An important change brought about by this directive is the liability of platforms (intermediaries) if their users upload illegal content. The Notice and Takedown system remains roughly the same. But where you can now only hold the user liable, in the new situation you can also contact the platform. In addition, the platforms are obliged to ensure that it remains offline after the illegal content has been taken offline, the so-called ‘ stay down ‘. The aim of these changes is to create a vibrant licensing market between platforms and rights holders. As a result, rightholders could benefit from the high revenue generated by the platforms (often through advertising revenue).

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Business model testing cycle. Image source: BMI lab A shame, because in 2022 simply performing A/B tests to improve the conversion rate will no longer be enough. There are more variables that can have a major impact on the income statement. Testing prices is a good example of this. By testing with price elasticity, many companies Guatemala Phone Number can make a big impact not only on the growth of their turnover, but certainly also on the growth of their profitability. Experimenting ensures a constant stream of innovations Not unimportant to mention is the fact that this way of experimenting can also ensure a constant flow of new innovations and product combinations. Amazon masters this game like no other.


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The company is doing the same with the Kindle. Kindle users order more from Amazon. That way Amazon earns back the hardware. The payback period is then easy to calculate. This sounds like a logical strategy, but the basis of this type of combination is often laid by small, simple experiments that test whether it works or not. In this way, the investments of both time and money can flow almost automatically to the most promising innovations. 15. Branding and performance go hand in hand It needs little explanation that a strong, good brand can have a major impact on a company’s results.

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