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This helps in choosing the right candidate for the new job.”News – From now on it is possible for companies and advertisers in the Netherlands to create advertisements on TikTok. The content platform, as Jacco Bos describes it, presented the various advertising options. I’ll catch up with you. On Thursday, January 27, TikTok launched a virtual business event for media and marketing agencies and interested advertisers. During the event, Thomas Wlazik (Managing Director Global Business Solutions, TikTok DACH and the Netherlands) and Lisa Friedrich (Head of SMB, TikTok EMEA) spoke about all the developments for ‘ TikTok For Business ‘. Other speakers were Jacco Bos (Agency Partnerships Manager TikTok) and Alexandra Theofanakis (Account Manager TikTok). TikTok is more than dance moves TikTok is no longer about dance steps, says Jacco.

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The target audience has grown older and a new group of unique creators has emerged. Not age, but mindset is a connecting factor. He therefore advises brands and advertisers to take a position (“organic beat”) on the platform. They can highlight a continuous stream of content. For example, consider instructional videos. They can Lebanon Phone Number then reinforce their own content with campaigns. TikTok is not a social medium, but a content platform. That’s the heart. – Jacco Bos TikTok advertising At the end of June 2020, TikTok launched its ‘for business’ package. This is the platform’s advertising product. It’s very different from the self-service Ads managers that Facebook and Google provide. Companies can give their messages more attention for a fee.


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TikTok determines how that happens for the time being and external agencies have nothing to say about it. Since July 2021 it is also possible for brands to use the so-called Spark Advertisements. This is nothing but sponsoring high-performing TikToks. This feature already existed on LinkedIn, but is now also available on TikTok. There are already a number of countries that can advertise in their own country, for example Singapore, Great Britain, France, Italy, Spain and of course America. Within the Netherlands, the options were limited, but that is now changing. Little is yet clear about the design and operation of TikTok advertising , but we expect to become more familiar with it in the coming months.You like to blame them: your chatty colleague, the pop-ups on your screen from Teams, and your phone that keeps letting you know that someone needs your attention.

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