This usually happens when a site violates Google’s quality guidelines. This penalty can lead to a dramatic drop in rankings and loss of organic traffic. It’s worth mentioning that the negative effects of Google’s algorithm update must never be mistaken for punishment. Google doesn’t use the word “penalties” in its documentation, instead […]
C Level Executive List
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This aggregate is huge. It’s set up like a visual database of hundreds of pages that are sortable and filterable (to an extent). Each page is tagged and grouped under relevant categories (eg, Men’s Workout, Women’s Workout, Chest Workout, etc.). On the homepage, you can instantly see the content of each category. […]
It’s worth pointing out here, however, that Google never explicitly stated that it would use topic aggregations, nor did it mention any benefits about them. The closest to SEO’s official commentary on topic aggregation is this section of Google’s Webmaster Guidelines : Design your website to have a clear page hierarchy. Like most […]
What is topic aggregation? What are the benefits of topic aggregation for SEO? This article will tell you the answer. Right now, many SEO practitioners seem to be raving about the benefits of topic aggregation. But are topic aggregations really that magical, or are they just a passing buzzword? In this article […]
Note that the introduction above is also aimed at a more experienced audience (content marketing managers). It touches on their pain points and touches on how (most likely) they have tracked content marketing. Now, they are likely to keep reading. However, speaking above or below audience level is not just for introductions. As […]
Finally, there are still many blog posts that fall short of search goals because their content is above or below the knowledge level of the reader. As a result, they turn a deaf ear to their readers’ pains and desires. Let’s look at an example. Let’s say you’re selling a SaaS […]
So instead of writing about the mechanics of changing tires and counting how many people know how to change tires, give readers the steps they need to change tires. While this might be a fairly obvious example, I see this a lot when updating content (especially if it’s an ultimate […]
How often do you read an article that vaguely describes what you should do and lacks examples or action steps required to implement the recommendations? On the other hand, have you ever read an article with an answer to your question? But there is so much unnecessary information that you can’t […]
In the data study above, 45% of the updated posts had fewer than 20 visitors per month before the update. Unfortunately, those 45% of updated posts contributed only 15% of the total traffic growth (96% of the total traffic growth). This means that blog posts that already had 20+ monthly visitors […]
Content updates are one of the best ways to increase traffic to existing content and a great way to keep your website information fresh and updated. However, the process of content updating is not always straightforward. For example, some people worry that if they update their content (a legitimate concern), their […]
This usually happens when a site violates Google’s quality guidelines. This penalty can lead to a dramatic drop in rankings and loss of organic traffic. It’s worth mentioning that the negative effects of Google’s algorithm update must never be mistaken for punishment. Google doesn’t use the word “penalties” in its […]
Freshness is more important for some search terms than others. After all, who wants the best headphones of 2011 when they can have the best headphones of the year? Screenshot of search results for ” best headphones”. Note the year in most titles. If this is what your readers expect, […]
No one likes a wall of text because most people just read content quickly . Use these best practices to make your content more digestible: No more than 85 characters per line Limit paragraphs to three to four sentences Use lists and symbols to break up blocks of text Use […]
Not every website has to enter a design competition. If you want to provide the best experience for your readers, just keep it simple and minimize distracting foods. All content that is not what the searcher is looking for needs to be further processed for the best experience. In practice, […]
Just read the description under the blue link and you can see that searchers may get different answers on different pages. This may “trigger” pogo-sticking, but for different reasons. This is not to blame the website, on the contrary, it is Google that causes pogo-sticking. If searchers click on the […]
In other words, users can’t find what they’re looking for, even though the information may actually be in the page. Information is buri in large amounts of text, obscur by confusing language, or unavailable to some users. Below is an example. This screenshot is from a webpage that was one […]
is an SEO term used to describe a situation in which a user quickly switches back and forth between pages of search results. Many SEOs believe that this user behavior is tracked by Google and results in a website being penalized. But is Google really penalizing pogo-sticking? Should you really […]
Despite being unfamiliar with the topic, I found a lot of keywords to use to create content. When you face unfamiliar territory, you won’t know if you don’t do it. This is where this approach can help. Still have questions about topic aggregation? Topic Aggregation FAQ Here are answers to […]
HINT.* Search volume : You can change the minimum search volume according to your topic/preference. Sometimes, you may need to set a minimum search volume for your customers. Or, you might just want to target keywords with only 100+ searches. Either way, use the filter function accordingly. By default, Ahrefs […]
In this section, we’ll cover how to use Wikipedia to understand common topics on a topic so you can conduct better, more informed keyword research. But first: why use Wikipedia? Well, because it’s the ultimate topic aggregation. Each Wikipedia article fully covers a topic and supports interlinks between subtopics – […]
Before you start building an aggregate, you need to choose a topic. Whatever topic you choose, it needs to be compact enough to focus on one concept. But it also has to be broad enough so that you don’t limit the amount of content you can produce. Don’t overcomplicate it. […]
This is a classic example of topic aggregation: a home page links to subpages (or chapters). Most of this content is evergreen , so subpages don’t need to be updated as often. The best way to think about this aggregate is as a long guide, broken up into bite-sized chunks. […]
Right now, many SEO practitioners seem to be raving about the benefits of topic aggregation. But are topic aggregations really that magical, or are they just a passing buzzword? In this article you will learn: What is topic aggregation Why they are important for SEO Examples of successful real topic […]
The most successful SEO strategies revolve around the efficient creation and optimization of content. There are many ideas on how to do this. But we’re going to simplify things with what we like to call an orchard strategy. Here is the whole process: tree planting (page) Choose low-hanging fruits (keyword […]
If you are new to the basics of SEO , this is where you should start learning. You need to understand how search engines work and the four main aspects of SEO. Let’s take a quick look at these. How search engines work The way search engines work is to find content and store […]
As discussed earlier, most SEO plans revolve around writing or rewriting content. This content either ranks well on the SERPs by itself, or at least helps your other pages rank by passing all the backlinks they attract to those pages’ link weight . Let’s take a look at some suggestions that will […]
If you are working on assignments, targets or KPIs, it can be useful in your case to make certain locations findable via Google Maps. First of all, you can do this by placing points of interest on the map. Think of themes such as accessibility (public toilets), tourism (sights and […]
