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Starcom and Adgage launch Flux Geohabits to activate phygital commerce

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Starcom and Adgage launch Flux Geohabits to activate phygital commerce

Starcom , a Publicis Groupe media agency , and Adgage how to get specific mobile number in india officially launch Flux Geohabits , a proprietary tool that combines location information (geolocation) with in-depth knowledge of users, so that it is possible to relate, for example, how they move, where and when they shop with complex profiles that go far beyond the how to get specific mobile number in india typical sociodemographic of sex and age. In short, it is the perfect union for linking the physical and digital worlds .

Flux Geohabits is a technology mashup, how to get specific mobile number in india developed in collaboration with Adgage, Adsquare, and Experian. It serves as a research tool , because it allows to know purchase routines, density of specific targets in specific areas and also measure foot-traffic (number of how to get specific mobile number in india specific people who pass through a certain point, such as a store, for example) among other data, but above all, as an activation tool . With Flux Geohabits it is possible to impact how to get specific mobile number in india specific users who, in addition to responding to a profile, have previously interacted with the physical space.

India-Phone-Number-List
India-Phone-Number-List

Flux manages a permanent database of how to get specific mobile number in india physical points and users based on MAIDs (mobile advertising IDs) and own IDs and not on cookies . It reports digital metrics (impacts, clicks, registrations, etc.) and physical traffic generated to the specific points considered target how to get specific mobile number in india (such as dealers, cpa email list supermarket chains, perfumeries …). The tool makes it possible to measure the behavior of each audience, so it is possible to make optimizations during the campaign based on the physical attribution to the store. “We started how to get specific mobile number in india developing Flux shortly before the lockdown. As is logical, at first all the schemes were broken, but later it has helped u

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