We are in the digital age and more and more users are joining the use of technologies with the aim of joining the new dynamics imposed by . In these new dynamics, the rise of digital marketing plays an important role thanks to the penetration of the internet at a global level and, especially, in Mexico where more than 50% of the population has a presence on digital platforms.
The boom in digital advertising in Mexico does not seem to stop, Antarctica Email List since since 2018 it has had a sustained growth that is reflected in higher revenues. This would be impossible without social media, which is why we share a set of revealing figures about its use throughout this article.
The penetration of social networks is impressive globally. In this 2021, the highest concentration of people who use social networks is among Generation Y, who are the well-known millennials and with an increasing participation of Generation Z or centennials. We show you some interesting facts about the audience on social networks.
of the world population is using social networks, that is, about 3.8 billion people of people with Internet access use social networks Central America and East Asia have the CPA Email List largest social media presence, with 84% each of people between 18 and 29 years old use social networks People between the ages of 16 and 24 spent about three hours a day on social out of every 3 hours spent on the Internet is used on social networks