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Social Media Monitoring 101, How to Get Started

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Social Media Monitoring 101, How to Get Started

You’ve probably heard people talking about social media uk phone database monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that. But many brand and marketing managers responsible for uk phone database social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer: Social Media Monitoring Is Listening Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools uk phone database scan the Internet looking for documents that contain keywords you select.

Seeing these results reveal uk phone database which websites or blogs you should visit to either see what people are saying about you or actually participate in those conversations. Without monitoring, the conversations are happening without your knowledge. Social Media Monitoring Can Be Free The easiest way to start monitoring social media is to sign up for some free tools and services. uk phone database Google Alerts allows you to search for a word or phrase just as you would in a regular search, and then notifies you when something new pops up on the web with that search term. You can subscribe uk phone database to email updates of the new search results or add them to your RSS subscriptions.


You can also search for your company or uk phone database product name on Twitter to see real-time conversations that include mentions or discussions of your brand. Add Technorati to the list and your monitoring will cover the majority of blogs as well. Paid Social Media Monitoring Solutions Are Often Worth the Investment uk phone database The one drawback to the free monitoring solutions is that manual work will be required to Cpa Email list quantify the results for your executives or report your findings. Paid social media monitoring services like Radian6, Scout Labs and Techrigy pull all those uk phone database conversations together into an organized,

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