The dispute over users today also audiences is becoming increasingly more competitive in the digital world. It is a fact that the video format is one of the juiciest and most effective to attract audiences, that is why companies like Google, Facebook, Twitter, and Snapchat seek to stand out. In fact, Snap, owner of the ephemeral messages app, is looking Luxemburg Mobile Number List for ways to expand its business model and find one that is not copied by other applications such as Instagram, FB Messenger or WhatsApp. This week it announced that it is going to reinforce its content strategy with the signing of new agreements with large media companies such as CBS and FOX, in order to produce 5-minute original programs and series, which will be aimed at a young audience. (millennials and generation Z), according to information from The Wall Street Journal .
With the production of original content on SnapTV, the company founded by Evan Spiegel would seek to diversify and strengthen advertising revenues, in addition to joining other alliances with major production companies such as the BBC, Disney, ESPN, Discovery, Vice Media or the NFL . The consumption of streaming video is growing steadily, it is estimated that the audience for this type of content increases by 60 percent each month, according to Brother Cell Phone List the study “Total Audience” (2016), carried out by Nielsen Company. Currently Netflix with more than 98 million users is the one that leads the video on demand sector, but Amazon Prime, Hulu, HBO GO and other platforms seek to gain a presence in this market, one that has a value greater than 16,291 millions of dollars. This is a market that many want to participate in. It is a fact that the key is the content, that is why everyone looks more than in productions already in progress, in new and original products. Twitter, YouTube, even Facebook are already working on it. In the end, they will capture a greater number of users and, therefore, an audience, those who do it better.