If your ad is rejected, at least you now know a little more about the how and why. What are your experiences with advertising on Facebook ? I’d love to read it in the comments below.Finally the time has come: it is possible to enable so-called image extensions in search campaigns in both Google Ads and Microsoft Ads! As SEA specialists, we’ve been waiting for the introduction of images as part of your ad for a few years now. We kept hearing rumors that Google and Microsoft were testing this, but it was not rolled out. Until now. Remarkably, Microsoft has previously rolled out this feature for the Dutch market. Google Ads is slowly rolling it out as a beta for a number of accounts in the Netherlands. What are image extensions? Image extensions are a type of ad extension that you can set up in Google Ads or Microsoft Ads.
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If you enable this, a small image will be shown next to the text of your search ad in the search results. It is intended as an extra to strengthen your message and to stand out better in the search results. For example, this looks like this: Image extensions example. Why should you use this extension? I can imagine you thinking: if I really want to Egypt Phone Number stand out with images, I’ll choose a visual campaign type (such as a display campaign) or a shopping campaign where you can clearly show your product. Justifiably. But there are also some reasons why it is useful to use image extensions. I would like to explain this. 1. Attract attention Image extensions are new in the search results. They will certainly attract attention if an image is suddenly shown in a text ad. If you use a catchy image, you will benefit even more. 2. Compete Are you having trouble scoring in the search results?
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Do you suffer from a lot of competition? Then enable image extensions to stand out among all your competitors. 3. Get relevant traffic Sometimes your services or products are difficult to describe in a text ad. You only have 30 characters per headline and 90 characters per description. That’s not a lot of space. An image can speak volumes. For example, by adding images of your services, you give a better idea of what your company does. That ultimately ensures that the right people click on the ads. 4. Increase Brand Recognition You can really strengthen your brand by adding a beautiful, clear and meaningful image. Are there any requirements I should consider? Image extensions have now been rolled out in beta in Google Ads. In Microsoft Ads they are already available in most accounts in the Netherlands. Of course, you can only enable them once you have access.