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Is your brand ready yet? In the article by Anneloes Meijers from September 2021 you can read exactly what the advantages are of server-side tagging . 4. Videos: less is more?! Videos have become indispensable on social media platforms. Especially short videos are now very popular . But what falls into the “short videos” category?  Why choose short videos? Our shortening span on social media has made longer videos less and less effective. Short videos are therefore a good way to immediately attract attention. Now that more and more companies are reaching the (data) limits of Google and can only scale their marketing there to a limited extent, social commerce is becoming increasingly interesting as a supplement to the digital strategy. Buying a product via Facebook or Instagram is quick, easy and therefore attractive to consumers.

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A nice side effect: the content creation of short videos on these platforms does not require a high budget. This is because you can produce ‘on-the-spot’ content relatively easily and spontaneously. Using each platform has its own advantages: With its audio tool, hashtag challenges, and photo or video filters, TikTok is an effective platform for Germany Phone Number storytelling and reach. The high user engagement ensures that popular content can spread well. The Instagram Reels algorithm ensures that short videos appear more often on the (explore) feed of users. YouTube Shorts offers many opportunities for channels large and small through short videos and the convenience of quickly interacting with subscribers and users.

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This offers opportunities. Small companies, but also big players such as Zalando and Nike, are already using this application of social commerce . Now that more and more companies are reaching the (data) limits of Google and can only scale their marketing there to a limited extent, social commerce is becoming increasingly interesting as a supplement to the digital strategy. Buying a product via Facebook or Instagram is quick, easy and therefore attractive to consumers. Moreover, social media offers the quite unique technical possibility to both inspire and encourage the customer to make a purchase, within 1 channel. As a result of these developments, social media platforms have started introducing new updates for social selling. For example, Instagram has rolled out Checkout in the US, allowing users to make purchases directly on the platform.

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