After the past scandal where PepsiCo was involved in showing Kendall Jenner in luxury clothes delivering a drink to uniformed men in the middle of a protest that alluded to social and racial Estonia Mobile Number List conflicts, now the company wants to “shelve” the matter with its recent “Right here, right now” campaign , as well as the launch of a new cola. This is the Pepsi Fire drink , which will go on sale on May 22. To do this, the company will rely on Snapchat , since some containers of the drink will have a code that will unlock some unique features of the filter app .
In addition, with the use of Snapchat consumers will have access to a “mobile set of filters ”. According to Pepsi, it will fund a mix of digital and television advertising, with a national ad in June, as well as development of beverage-related content on Conan O’Brien’s late-night show . In addition to the scandal that the company went through, soft drink sales have suffered Brother Cell Phone List a prolonged 12-year decline , as the consumer leans more towards low-calorie beverages or bottled water, flavored waters, and other beverages that are considered “ healthier”. The declines have affected the main cola soft drink players, however, like Coca Cola , Pepsi is internal in the production of diet or diet drinks. Also called the “fireball effect,” Pepsi Fire is a cinnamon-based liquor drink, which will not contain the sweetener known as aspartame. While it plays on the flavor trend, the Snapchat connection hadn’t been made by other cola companies.