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Patreon CEO Says Creators Have ‘Incredible Leverage’ Right Now

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Patreon CEO Says Creators Have ‘Incredible Leverage’ Right Now

Even in a post-pandemic world, celebrities with millions of fans, as well as those with just a few hundred fans, are turning to platforms where they can control their relationships, data, and the content they create. Patreon, which has amassed a $ 4 billion valuation in just eight years, is a platform to do just that “This is a great time to be a creative person,” said co-founder and CEO Jack Conte in an appearance on CNBC’s “Closing Bell” on Wednesday. “Creators have an incredible advantage DJ Email List now that they haven’t had for many years because these platforms were so focused on driving content production rather than getting paid.”

The company, ranked 48th on this year’s CNBC Disruptor 50 list, allows illustrators, authors, podcasters, musicians and other independent creators to receive crowdfunding directly from their audience. “I think now people are starting to realize ‘oh, these are real businesses and creators should be making money like everyone else,'” Conte said. “We are very focused on providing the business infrastructure that enables creators t While social media influencers like Instagram and YouTube stars can get a lot of money, for the vast majority of creators, a new model was needed to connect directly with a paying audience.

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Platforms like Patreon free brainstormers from reliance on the internet’s trillion-dollar gatekeepers like YouTube parent Alphabet and Instagram parent Facebook, which keep most of the revenue generated by the Internet. advertising. “A lot of the distribution platforms are starting to realize this and see that creators have great cpa email list  profit potential,” Conte said. “All distribution platforms, be it Spotify, YouTube, Twitter or Facebook, are creating ways for creators to earn subscription income from their fans.”You should read: CIO Interview: Sarah Wilkinson, NHS Digital

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