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This headline best matches the search query, so Google will use it as an advertising headline. You do have to enter the descriptions that appear with the advertisements yourself. This gives you some control over the advertisements. The advantage of this is that you discover new search terms and that new pages, if they fall within your page targeting, are automatically put in your Google Ads campaign. Want to improve your local findability? Research, test, write & optimize Start by researching the search behavior of your target audience. Test whether this search behavior is generating leads or sales for your business by testing with Google Ads campaigns and start writing local landing pages. Track performance with Google Search Console, Google Ads, and Google Analytics and optimize your landing pages. This will make you easier to find on those important local searches!“

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The consumer will never be the same again.” This is the thrust of most research and opinion articles on how consumer behavior will unfold in the wake of the pandemic. If you go by the average item, you can’t help but conclude that physical retail can pack. Still, healthy skepticism is in order here. Consumer psychologists know that physical Colombia Phone Number retail is anything but dead. If you take a quick tour of Google, you will generally come across the following predictions: Consumers will think about their health more than ever Product preferences will shift towards more meaningful and essential consumption People don’t want to come together in large groups anymore The problem with the above predictions? They follow classic research methods that consciously ask consumers how they expect to act after the corona crisis.


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Problem: such an interpretation of one’s own behavior is already a difficult exercise in normal times. We can hardly explain where our preference for a particular soft drink brand comes from, let alone how an exceptional global health crisis will change our long-term preferences and habits. We don’t do what we say and we don’t say what we do. So asking consumers questions tells us very little. It is more interesting to look at actual behaviour. From a behavioral perspective, we see a completely different picture. We indicate that we live healthier, but it turns out that over the entire year 2020 we have downed 14% more glasses of alcohol . We indicate that we are focusing more on meaningful products, but within the overall declining car sales, we actually saw an increase in relative demand for luxury cars last year.

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