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“Our goal is to lead the talent management and content marketing sector”

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“Our goal is to lead the talent management and content marketing sector”

On the occasion of the acquisition of The Influencer Group by You First Sports (YFS), we spoke with Bárbara Bendrihem, director of business development of this Spanish multinational talent management company that with this operation seeks to obtain a predominant position in the marketing of content in the fields of sports, electronic games, cinema, television and digital Nurse Email List  creation. The acquisition of The Influencer Group (TIG) will allow the company to expand its comprehensive capabilities for conceptualization, creativity, production, distribution,

measurement and content data, reinforcing its digital commitment and providing solutions that ensure a measurable and guaranteed impact on the communication of brand. In addition to involving the incorporation of prominent profiles, such as Cristina Pedroche, Lorena Castell, Jorge Cremades, Susi Caramelo, Marta Riumbau, Dani Mateo or Marta Torné, with more than 50 million audience on social networks, who join sports leaders, the esports and / or entertainment that YFS already had, such as Ja Morant, Willy Hernangómez, Fabián Ruiz, Mariano Díaz, Julio Maldonado “Maldini”, Míster Chip, Ona Carbonell, ElmiilloR or Rubik, among others.

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You First Sports, established in 2002, is present with 21 offices in 12 countries. It has its own audiovisual production company and a distribution network with new channels and, now, after this operation, it also adds the ability to measure results to guarantee the ROI of its activities. Today, YFS represents cpa email list more than 428 basketball players, 279 soccer players from major national and international leagues, 49 esports talents and 46 talents from other sports and entertainment fields. The specialized agency The Influencer offers communication plans based on the KPI’s and objectives of the brand, ensuring performance .


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