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This will probably also come to the EU in 2022. Pinterest introduced a ShopTab, where users can browse and shop via product Pins. TikTok is currently testing TikTok Shopping. This followed right after the new partnership with Shopify. Facebook and Instagram are developing chatbots and automated direct messages. A nice extension for customer services to communicate with customers quickly and efficiently and to answer frequently asked questions. Strong growth of social commerce is therefore expected in the coming years . 6. The Facebook Privacy Center & Targeting Under 18s Facebook recently launched a new environment called ‘Privacy Center’ where you can learn everything about privacy in all apps and technologies of the platform. This helps, for example, with topics such as sharing, security, data collection, data usage, and advertising.

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This is what Facebook calls the 5 modules for which they provide information: Security Here you will find updates on account security, set up tools such as 2-step verification and learn more about Meta. Share Here you can find answers about who can see your post, how to manage your activities and how to clean up old posts. Collect Learn more Greece Phone Number about different data that Meta collects and how you can view this data. Advertisers can target only these ages (under 18) based on age, gender, and location.

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So we need to pay extra attention to finding other ways to continue targeting specifically, for example: Using old data from, for example, previous campaigns or CRM data (address, zip codes and interests). You can then add these customer lists as target groups, which you can turn into look-a-like target groups. Include the use of interests, behavior and demographic elements in the advertisements. Naming these characteristics in the ad copy or video/visual so that the target group recognizes itself in the ad. Link ads to landing pages with specific content and provide further explanations to the targeted audience on a specific landing page. Add hashtags to Instagram that are relevant and popular among the target audience.

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