Sergio begins his talk by commenting that what happens with online reputation is that many times it is a tantrum from a client who has not managed to express his dissatisfaction in an obvious way. First conclusion: make accessible a way to collect customer opinion. Three scenarios: position and control positive brand results, position and control negative brand results, deposition negative brand results. The Apps are positioning themselves very well, so if we have the possibility of creating an App, even if it is silly, it allows us to control one more result (upload it to the App Store).
Create the profiles with the brand name in the title and URL, complete the profiles and content, link profiles from the Official Website (Web, Blog , optimize link building to the Ecuador Email Address profiles, and update them to keep them alive. It is not necessary to create links from home to ALL profiles, to the most important ones. Companies that suffer from reputational crises want them to be solved but without it being known that they are trying to control: everything has to be natural so that no one notices. That little by little it goes down until one day “the bad guy is gone.”
Trying to take advantage of Wikipedia for this is counterproductive. It is very obvious to publishers that you are trying to take advantage of to control the results. An editor can be anyone on Wikipedia. We can create a separate domain where we only get the appearances in press releases. Anything we can think of related to the brand serves to occupy results related to us and control this area of the SERPs. It shows examples such as Canal , etc. Corporate out-of-domain blogs do this, although I lose any links that I could gain to the main domain.
We must register the domains with different registrars, different accommodations, etc. so that it is not obvious that we ourselves control these results. In a crisis, controlling all these results allows us much more room for maneuver. Anyone can contribute something: there can be impartial CPA Email List results that provide naturalness in the results. Not all results should be positive because they seem more suspicious. We can cultivate popularity towards other third-party content to push them to position themselves better and be in controlled areas of the results. This also makes it much more natural since it is not suspicious that elpais.com, for example, is positioned well.