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Situation Offers More Opportunities

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Both Gupta Media and Tinuiti see a similar trend and base their figures on even more data. For example, Gupta Media bases their data on more than 6 billion views, a fairly reliable source. Advertising on social media during the crisis. According to data from Gupta Media, the CPM (Facebook and Instagram) reached a low of $0.77 on March 25, 2020. In 2019 this was still $2.98. The decrease in costs thus seems to have been confirmed by the decreasing number of competitors in the Facebook auction. So that offers opportunities? Certainly! However, in Gupta’s chart, the CPM is again showing an upward trend. On May 10, 2020, the average CPM is already  Facebook also confirmed in their Q1 report of 2020 that they already saw improvement in ad revenue in the first three weeks of April.

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Is it too late to take advantage now? New. Even now, advertising costs in Facebook and Instagram are nearly 50% lower than last year. That offers Panama Phone Number plenty of options. Also keep in mind that if organizations open again and start offering their services, the marketing budgets will open again and competition will increase again. This will drive up the price, which in turn will result in higher advertising costs. Even if you are not allowed to sell yet, you would do well to take advantage of the low advertising costs now. You can now sow cheaply and stay top-of-mind with the consumer.

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At a later stage you can then harvest through, for example, a remarketing campaign. So why wait when you can now achieve almost double the results with your budget? It may be risky if you currently have virtually no income, but it may be even more risky if you do nothing now and wait for the competition to strike.Managing an account in Google Ads can be a time-consuming task, I don’t need to tell you. But do you also notice that you often perform the same actions? If your answer is yes, then automated rules in Google Ads can definitely help you. They ensure that you can use your time more efficiently.

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