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Use campaign goals that align with your end goal. So that the Facebook algorithm can easily do its job here for specific end users. 88% of users said no, as a result of which Facebook has had to limit itself in receiving and processing cookie data. Naming these characteristics in the ad copy or video/visual so that the target group recognizes itself in the ad. Link ads to landing pages with specific content and provide further explanations to the targeted audience on a specific landing page. Add hashtags to Instagram that are relevant and popular among the target

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Immediately after the announcement, Facebook was fairly concerned Hong Kong Phone Number about the iOS 14 update. Advertisers were also very concerned. Still, it seems that Facebook is still relatively unaffected by this development. To be continued… Curious about how you can use more Facebook data for your campaigns?  Then your retargeting audiences get bigger and you get better results. The Facebook Privacy Center & Targeting Under 18s Facebook recently launched a new environment called ‘Privacy Center’ where you can learn everything about privacy in all apps and technologies of the platform. This helps, for example, with topics such as sharing, security, data collection, data usage, and advertising.


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Column – How current are the “old” marketing lessons in the online world? ”. A customer who feels like a king is a loyal customer. And loyal customers are worth their weight in gold. Acquiring new customers also costs more than retaining existing ones. Marketers are already using all kinds of resources for this before the advent of the internet. Think of loyalty cards, extra discounts, special rewards, stamps or loyalty points, customized offers, and so on. Marketers would prefer to address those customers on individual characteristics.

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