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The impact of this is not always taken for granted. It is especially important for companies with a complex customer journey to be aware of this and to work on it, so that we interpret data correctly. 8. The Metaverse? Last year we had a hard time escaping it: the metaverse . Companies in various sectors expressed their vision of the virtual world. Facebook even adapted its company name to indicate where the ambition level lies. The company describes the metaverse as ‘ the next evolution of social connection ‘. The vision is that users move as avatars within a shared, virtual world. Virtual and augmented reality glasses will be used in the metaverse. The real and virtual worlds will become even more intertwined within that vision. The idea is that there will be one metaverse. Just like with the internet. Different platforms will be connected to each other. It is not there yet for the time being.

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But, given the outspoken ambitions of the largest social platform in the world, the metaverse is definitely a development to keep a close eye on. 9. Visual search Visual search provides a completely different user experience than the experience you already know. For example, by uploading an image you can find similar images in a few seconds, for example to gain inspiration. Some examples in the field of visual search: Pinterest came out Singapore Phone Number with Lens before . This makes it possible to take a photo of an item and find out where you can buy the item. You can also view pinboards of related articles or search for similar products. With Bing Visual Search it is possible to search for a part of a photo. If you have a photo of a nice dining room, but especially like a specific chair, Bing Visual Search makes it easy to find where to buy it. Google has been active with Google Lens for a while now .

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With Google Lens you can also save things like a photo of a book and the summary and view reviews. You can also read about an artist during a museum visit, find similar products and see where to buy them and more. Visual search through Google Lens. Only 8% of online retailers currently offer image search functionalities, while the younger generation especially enjoys being able to search in this way. In fact, at Pinterest, 80% of users start with a visual search before making a purchase. Smart advertisers know how to make good use of this. 10. Conversational Commerce The way companies communicate with their (potential) customers has changed considerably in recent years. As a company nowadays you have to be in many different places at the same time in order to meet all expectations.

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