In 2021, the average for these types of search terms will still be higher than in 2019. Google Trends takeaway. It was also important for many stores to switch to online shopping. For consumers, this was one of the few ways to shop. Especially when the first lockdown took place, there was a lot of interest in the search term “online shopping.” The average search interest for online shopping will also remain high in 2021. This will probably also remain high, because it pleases us. Another interesting development is the search behavior for discount codes. In the first months of the lockdown, people worldwide went looking for discount codes more often. This may also have been a result of many stores offering a “corona discount” because they could not be fully open or provide the service they normally provided. Trend 3. Local becomes important There has also been a greater interest in local businesses.
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During the first lockdown, a lot of attention was paid to actions such as “support local businesses” or #supportyourlocalbusiness. But a lasting effect can be seen if we look at the search interest of the search term “near me.” If you can’t or aren’t allowed to go far, for example, you search for the “best burger near me,” a search term that Benin Phone Number increased by 150% in search interest . Has the citizen given birth? Then it may just be that you will eat there more often in 2021. In the Netherlands, too, we saw a significant increase in search interest for nearby food . Google Trends nearby. Trend 4. Going digital in all sectors In various sectors, especially those that were forced to close, there is a clear shift to digital. In the catering industry, as I wrote in trend 2, there is a major shift to takeout and delivery.
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After the relaxation, we see that this trend will continue. In addition to the catering industry, fashion stores have also had to close their doors. But because everyone was at home, you didn’t have to have nice outfits. The fashion stores responded with lounge wear . Via Google Trends I compare the search interest of “smart casual” with “lounge wear.” It is clear that smart casual is taking a big dip and that lounge wear is becoming increasingly popular. Speaking at Google’s 2021 Retail Summit, Scott Galloway (marketing guru and professor) speculated that this trend might also lead to a decline in sales in the beauty sector. Google Trends smart casual versus lounge wear. Universities and training institutes also had to switch gears. Fortunately, they are still able to offer online classes. Nowadays, even after the relaxation, there is still a lot of search interest for “online classes” .