When we thought that the emoji trend was beginning to cease to have a presence in various marketing strategies around the world, Netflix arrives with a new series dedicated to its original productions. The idea was to generate an emoji with some of the main characters of the series Kazakhstan Mobile Number List made by the streaming platform . Thus, we find Alex Vause from Orange Is the New Black, Eleven from Stranger Things, or Sheila Hammond from Santa Clarita Diet , among others. The funny thing is that the action was launched (for the moment) only on his Instagram account for Latin America and, although he has had a good response – he accumulates more than 11,300 Likes – it has not been replicated on his Twitter or Facebook accounts.
Netflix frequently uses social networks to generate curious content and with some humor in order to generate or strengthen the bond with its audience, and resorting to the language of the emoji is a way of speaking in the ‘digital language’, since 92 percent of netizens often use emojis to communicate an expression or message. And why do it only on Instagram? Well, Brother Cell Phone List one reason may be that, according to Appboy, 4 out of 10 Millennials would rather participate with messages than read, in addition to the fact that almost 50 percent of comments on Instagram are made up of emojis.
This type of graphic language (based on ideograms and emoticons) has been a resource that, when well executed, can obtain good results by positioning the brand with audiences very affected by digital media and social networks. There are many cases, from Pepsi and its campaign based on emojis, the NFL and Twitter launched a special edition for the Super Bowl , the brand of condoms Durex and its campaign for a condom emoji , wow, even a produced movie will be released by Columbia Pictures and Sony Pictures Animation .
