Natural vs paid SEO : what are the differences between these two SEO strategies? What are their complementarities? What is the best option? If you have a website and are looking to position yourself in the best search results, you have surely aske yourself these questions at least once. Here’s something to light your lantern. Natural vs paid SEO: definitions Before doing the ” natural vs. paid ” analysis, it is important to review the definitions of these two elements. Commonly calle SEO (Search Engine Optimization), natural referencing refers to all the techniques that are use by search engines to rank the results they display to Internet users each time they launch a request.
Natural vs paid SEO: definitions
For example, when an Internet user searches for “Referencing” on Google, the search engine will examine all the websites that could interest him and offer him the results that he deems relevant. This is why in Armenia Phone Number List the field of digital marketing, natural referencing is also defined as all the techniques use on a website to improve its ranking among the organic results of search engines. These techniques are generally divide into two broad categories: internal SEO and external SEO. Internal referencing refers to all the actions that are implemented on the website to improve its positioning. This is the easiest part to perform, but it is also the most technical.
The differences between natural referencing and paid referencing
It involves two main actions: improving the quality of the site’s structure and code so that they are readable by search engine robots such as Google; content optimization: the content poste on the website must provide Internet users with the information they are looking for when they formulate their requests. It must be of good quality, and SEO optimize. To learn more about the importance of content, click here challenger CPA Email List of the ” Natural vs. paid ” match. Also calle SEA (Search Engine Advertising) or Advertising by keywords, paid referencing is the set of commercial links (or sponsored links) that appear in search engine results. To position your site there, you have to use an advertising agency, for example AdWords for Google and Bing Ads for Bing. Everything works according to an auction system on the keywords.