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Movistar’s tender campaign with which it encourages Spanish athletes in this Olympic year

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Movistar’s tender campaign with which it encourages Spanish athletes in this Olympic year

Movistar sponsors athletes such as Rafa Nadal, Carolina Marín, Alejandro Valverde, Javier Gómez Noya and Teresa Perales, teams such as Atlético de Madrid, Real Madrid Baloncesto and Movistar Estudiantes, as well as in the promotion of initiatives such as the ADO Program or the Podium Scholarship Program to support promising young people.To make this Medicare Insurance Leads commitment visible, Movistar has launched a campaign, the work of Rocky’s Russian, in which it wants to value everything that our Spanish athletes have been and will be able to achieve in the next sporting events.

“With this campaign we seek to value all the good that Spanish sports and athletes give us. And in moments as complicated as the ones we are experiencing, it is also a tribute to the joys and illusion that they give us all ”, in the words of Ángel Torres, founding partner and executive creative director of the agency. The campaign was born from the position of “Better connected”: “When we connect, we are capable of doing incredible things, and this reality is vital in the world of sport. The connection with other people, the connection with your team, with your family, with your environment, is the means to achieve achievements that seemed impossible ”, says Rafael Fernández de Alarcón, director of brand, sponsorships and media at

Medicare Insurance Leads

The campaign consists of 9 audiovisual pieces that the brand will broadcast throughout the year coinciding with different sporting events. As the premiere of the campaign, the first piece starring Rafael Nadal has been launched . “It is a tool that generates consumer loyalty, because it multiplies by four the time spent on the web or in the app and purchases are doubled,” says cpa email list Guillaume Sonolet, chief marketing And although the mobile is the favorite device when looking for information about brands, products or services (59%), at the time of purchase, Spaniards opt for the comfort of the laptop or computer (62%) . Also, prime-timeof online shopping occurs between 6:00 p.

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