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Most Marketers Not Profiting From Social Media

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Most Marketers Not Profiting From Social Media

Are your social media marketing campaigns bringing in sales? If you canada mobile directory answered “yes,” you’re part of a very small group found a recent study. Although many marketers see the value and potential of social media marketing, most have yet totranslate that canada mobile directory into sales, found a new report by R2integrated. According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, canada mobile directory % of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.

A few key finding determined canada mobile directory what set the winners apart from the losers. What Did Successful Businesses Do Differently? R2integrated CEO Matt Goddard says, “The data we’ve compiled suggests that marketers clearly recognize the need for, and see the potential of, social media, but are canada mobile directory still trying to develop models that increase real engagement which then leads to profitability—if that’s a goal for implementing a social strategy. Despite the presence and popularity of social media, many companies remain relatively unfamiliar with its practices, canada mobile directory pundits, and principles.”

This chart shows the overall canada mobile directory breakout of the implementation challenges the respondents listed The overall study took a close look at the differences between the marketers who had a solid social media strategy in place versus those without one. One major finding was that those canada mobile directory who responded that their company had Cpa Email list profited or increased revenues using social media were almost twice as likely to have a formal social media strategy In addition, they were approximately twice as likely to have a dedicated headcount for managing canada mobile directory social media. The chart below shows how those with a strategy are equipped with a team to handle the campaigns

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