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Marketing automation, key to optimizing sales in the training sector

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Marketing automation, key to optimizing sales in the training sector

That new consumer habits have accelerated digital mobile number database pdf transformation processes is undeniable. In addition, it has reached all kinds of fields and companies, such as those specialized in training. This has forced professionals in the sector to adapt so as not to be left behind. The implementation of marketing automation tools , based mobile number database pdf on the automation of customer acquisition and sales processes, is key to improving the user experience . This consequently implies that it contributes to increasing the interest of future students. In addition, conversion in the mobile number database pdf appointment and interview processes with users who are interested in specific training experiences an increase of 24% .

For its part, the number of withdrawals mobile number database pdf that occur from pre-enrollment or place reservations and before payment of enrollment is reduced by up to 43%. During the session, we discussed how to design an effective strategy for capturing and monitoring leads , the importance of mobile number database pdf automating reminders and establishing a re-engagement strategy to increase ROI. For Berta Gálvez , Customer Success Manager at redk, it is key that each company “be clear about where its mobile number database pdf organization is to implement the entire digitization process that leads to an improvement in the user experience.”


“This technology has to incorporate digital mobile number database pdf communication channels within an omnichannel structure to satisfy the expectations of its users. Bidirectional evaluation is continuous and technologies such as marketing automation help reinforce that communication2, mobile number database pdf he explains. That is one of the cpa email list main conclusions of the online meeting on digital transformation in education organized by redk and Salesforce . As stated in the session, investing in software will increase the organization’s turnover and optimize the time of the sales mobile number database pdf team.

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