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The Market Share Is Still Many

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The Market Share Is Still Many

However, there also seem to be some cracks in Google ‘s strong image . Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market. Two developments stand out: Bing Advertising Introduces Display With Bing Advertising, Microsoft has. A major interest in acquiring a share in its own auction system. That they are making considerable progress is apparent from the acquisition of Xandr (formerly Appnexus, a provider of advertising space through an auction, or an SSP). And from the acquisition of Nuance, a leading AI company. Bing advertising It’s no coincidence that the Bing Ads platform now also offers similar display campaigns to Google Ads.

Market Share Is Still Many

The market share is still many times smaller than Google, but that seems to be the only difference and will remain for the short term. This development does mean that in addition to Google Ads, you should also start using Bing Ads for a strong performance proposition. Fortunately, the setup is practical to copy and paste. Breaking the Google UK Phone Number black box In addition to Microsoft, there is another player that is growing fast, Quantcast. This is now the number 4 data processor in the world. After Google, Facebook and the defense of the United States. The giant started in 2006 as a partner for publishers in measuring and understanding visitor behavior: Quantcast Measure. This gives you as a publisher the opportunity to identify your users.

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Market Share Is Still Many

These products form the basis for a lot of availability of live first-party data. Also read: Increase your reach with Spotify Advertising: 8 tips AI capabilities Quantcast founder Konrad Feldman is one of the founders of the AI ​​that detects fraud in financial transactions.  Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. And a second tool that develops a customer profile based on pixels on your own website that updates the AI ​​in real time. Based on this customer profile, the AI ​​identifies the most relevant users for your campaign goals. Even if they have never been to your site.

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