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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

Research shows that expertise and competence are two usa mobile phone numbers list of the critical components people require to trust a brand, and video allows you to achieve both effectively. It’s a powerful trust-building agent. Video is a more versatile medium than usa mobile phone numbers list text, aiding the delivery of your message with moving visuals and sound. It can also put face to your brand. By developing the right types of videos for LinkedIn, you can humanize your brand and build the kind of trust that helps accelerate usa mobile phone numbers list sales cycles and turns customers into advocates.

A LinkedIn video marketing strategy isn’t usa mobile phone numbers list as easy as “point, shoot, and upload,” especially if you’ve already created videos but haven’t generated the kind of results you’re after. You have to be more strategic. While video is versatile, it’s also like all other forms of content in your marketing usa mobile phone numbers list toolbox: It should guide buyers to the next step of their buyer’s journey. Your goal is to figure out what kinds of videos are missing from your funnel and fill in the usa mobile phone numbers list gap.


If you’re having trouble building an audience usa mobile phone numbers list using LinkedIn video marketing, there’s a good chance you’re not producing enough top-of-funnel video content (think videos that explore the challenges buyers have when looking for a solution like yours). Here’s how to find out what’s missing in usa mobile phone numbers list your funnel.Audit the Video Content You Already Have Start by collecting all of the video Cpa Email list content you’ve already produced and identify where it fits into your marketing funnel. usa mobile phone numbers list While this task may seem slightly daunting, it’s a matter of establishing what each video was designed to achieve:

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