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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

When most marketers talk about video, they think buy usa number of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential. The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small buy usa number percentage who are, their content tends to be text, graphic, or link posts, not video So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small buy usa number company indeed.

What does video do that the other media buy usa number can’t? It allows you to be you in the purest form. It’s easy to misinterpret a post, text, or email, but when you see somebody on camera, you quickly get familiar with their mannerisms and vocal inflections. You can see if they’re animated or reserved. You get all of the buy usa number cues that you normally get from an in-person conversation By sharing video on LinkedIn, you can put pieces of yourself and your business out there for others to find Here are the three main types of buy usa number video content you can create for the LinkedIn feed.


Create Pillar Content With LinkedIn buy usa number Live Pillar content is the longer pieces of video content that you can chop up, repurpose, and make into micro-content. This will be about 20% of your video content on LinkedIn. The goal of creating pillar content is to help people understand who you are, what you’re about, and what your values are. If they happen to be in the market for buy usa number the services you provide, video Cpa Email list helps them see the kinds of transformations you can make in their life. If you’re not sure what the pillar content for your business should be, think about what buy usa number you want to be known for. What are the four or five things that each person who engages with your content should get? Those are your pillars.

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