If I don’t have a social media strategy, many times you don’t know what you’re doing. I generate content, but does it really help you build yourself as a brand? There are things that can be shocking, interesting, striking, but that don’t really help you generate branding, spread your values, etc. I’m on social media without knowing what I’m building. The problem is usually attributed to social networks and not. The problem is the lack of strategy. What are you on social media for?
Many clients, when they say they want to be on social media, what they really mean is that they want a page on Facebook. Thus, the «engagement bubble» is generated. It can grab the user’s attention but it doesn’t build anything for your brand. So determine your goals. Define the objects of interest and if they are built on the objectives. And from there, choose the channels and define a content plan aligned with your marketing plan.
A possible objective may be to generate your brand awareness, your professional positioning, etc. Social Bakers tells us which posts work best for a given brand, Dubai Email List what interactions they provoke and what level of engagement they generate. For example, I want to be on social media because “I want to sell more.” Okay, but how long, in what period and are social networks the right place to sell that? We generate knowledge and branding with display advertising and SEO. We generate preference with Social Media and social recommendation. We generate action and conversion thanks to usability.
The multi-channel attribution of Google Analytics shows that the social network is not a conducive means to generate sales within a website. It is also true that not all products and businesses work the same. In social networks, there are certain motivations that work better (Lady Gaga has 53M followers and Banco de Santander has 60K). You also have to understand that we blame social networks and often the fault lies with the model. Groupon sells a lot through social media. But it does not work the same on all models.
Short-term goals are often related to advertising campaigns. CPA Email List SEO traffic is cumulative – hard to achieve, you have the lowest CPC of a marketing plan, etc. If your goal is visits, pure traffic, SEO is your strategy. “likes” with “engagement”. International Facebook pages have more fans, but local Facebook pages generate much more engagement, according to Social Bakers.