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It Pays to Listen: Avaya’s $250K Twitter Sale

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It Pays to Listen: Avaya’s $250K Twitter Sale

Avaya can hear you. Maybe you just praised the british cell phone number communications giant online – or took its name in vain. Whatever you said, it’s on the company’s radar. At a time when businesses are using social media to promote content and start discussions, british cell phone number Avaya hasfound that listening trumps talking. “We’re listening to social media and responding,” said Paul Dunay, Avaya’s social media ringleader, who is global managing director of services and social media marketing. “There is no Tweet that goes unturned. No forum post that goes unturned where our british cell phone number name is mentioned.”

A recent quarter-million–dollar british cell phone number sale, which began on Twitter, soundly answered that question virtual team members volunteer to monitor 1,000–2,500 mentions of Avaya online every week. A single Twitter post led to a $250K sale 13 days later. Avaya proactively intercepts many british cell phone number support issues before the customer ever logs a formal support request. Making the Case Avaya started in 2000 as a spinoff of Lucent Technologies, but its legacy goes british cell phone number back more than a century to the original Bell system. From the earliest phone systems to advanced, unified communications, Avaya and its predecessors have been – and continue to be – at the forefront of the british cell phone number field Improve your marketing


confidence and accelerate your career. british cell phone number Get advanced marketing training and support in the Social Media Marketing Society! It makes sense then that Avaya would be wherever people are communicating today. The company’s social media activity started Cpa Email list informally and grew british cell phone number organically. First, it was mostly a matter of supporting – and keeping – existing customers, many of whom need replacements as old phone systems are retired. At the time, Dunay british cell phone number followed Avaya mentions on Twitter, which were mostly questions that he forwarded to support reps.

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