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Is Real-Time Search Good for Businesses?

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Is Real-Time Search Good for Businesses?

Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web. british cell phone number With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next. Ziff Davis featured this blog post a while back. It got me thinking about the implications of the real-time web and how british cell phone number businesses can navigate through these rough waters. Increased reach of your messages: With Facebook and Twitter appearing in the search results, branded social properties will now have the opportunity to share their messages to british cell phone number a broader audience on the social web.

Growth in social equity: Businesses british cell phone number now have the opportunity to increase their Facebook fans and Twitter followers by strategically posting at optimal times and authentically engaging in conversation. Potential customer acquisition: Google is a trusted source. When it lists content on the first page, a lot people click. It’s a fact. By actively participating and british cell phone number strategically posting content, you’ll have the opportunity to convert and/or upsell via social media messages. Here is a quick video highlighting real-time search to get you up to speed The business british cell phone number challenges are clear. Not only do brands


The good news is you don’t have to give up full british cell phone number control as long as you are willing to participate. Participation can mean listening, watching and monitoring all the activity that happens on the social web, and in this case, Google search engine results pages. You need to be ready to use british cell phone number Twitter Search to monitor trending Cpa Email list topics, branded terms or any other keywords that may apply to your brand or business, and engage in the discussion. Common reasons to british cell phone number engage include g which translates to “boots on the ground” brand participation. If a brand is highly engaged and savvy with Twitter, it will be ready to respond when issues arise on the fly.

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