Since the beginning of the pandemic and with the arrival of confinement in 2020, there has been a change in consumption habits, which have accelerated the Marketing List Senior Homes predominant position of online media both as a source of entertainment, and to buy from the comfort of the home. According to Nielsen’s Digital Consumer 2020 report, Spaniards spend 45% of the week connected to the internet, that is, 74 hours, not one more, not one less than before the pandemic.
In addition, 74% of Spaniards prefer to consume videos through online platforms (which means an average of 28 hours a week), compared to 55% who continue to opt for traditional television. For this reason, it is not surprising that advertisers have found in online media a new opportunity to explore, which, if the trend is confirmed, could even mean a change in the advertising pie, with a surprise in the investment of advertisers in Internet versus TV for this 2021.
One of the most revealing conclusions that the latest Nielsen report provides is that, when it comes to finding out about brands, products and services, the main “showcase” is already online media, surpassing what was traditionally the leading medium, television . Thus, 57% of Spaniards know about new brands through online media (either through web search engines, influencers , corporate websites of the brands or online advertisements), compared cpa email list to 43% who still choose traditional media (TV ads, third party recommendations or other traditional media). In addition, Spaniards go to different online sources before buying. 39% search for information in web search engines, 20% do so through the brand’s corporate website and 14% through social networks.
